Addition Elle champions a fashion democracy, where style isn’t limited by size. We promise to deliver modern, fashionable clothes; in an inspiring, world-class shopping experience in-store & online; to make the woman who wears our clothes feel confident, beautiful and included in the fashion world. OUR STORY Created in Montreal in 1980 and acquired by Reitmans Canada Ltd. In 2001, Addition Elle has over 30 years experience catering to plus-size women searching for trendy, flattering, and fashionable clothing. The Addition Elle brand epitomizes the chic Montreal culture of effortless, cool, individual style, combined with femininity and a dash of rebellion. We are the trendsetters in the plus market in Canada.