Annoushka Ducas MBE is one of the country’s leading fine jewellery designers who since 2009 has founded and run her eponymous jewellery company – Annoushka. Having trained at The Sorbonne her rise to prominence has been unconventional and in the late ‘80s a pair of fish cufflinks that she made for her Mother’s fish business, grew into a ground-breaking idea and global luxury brand – Links of London which was founded by Annoushka and her husband John Ayton. Links of London was one of the greatest success stories of the ‘90s – for the first time making luxury jewellery – predominately in silver, widely available and in 2006 when they sold the business, it was available in 25 countries.
