Antonio’s journey into the world of jewellery began when he started an apprenticeship at age 15 at a pioneering jeweller’s and silversmiths in Valencia. It was there that he discovered his calling. After his time as an apprentice he started working for high-end jewellery workshops and specialised jewellery shops in and around Valencia. His passion was passed on to his entire family and soon his youngest daughter, Alba Bayona, would be enchanted by the creative world and would launch a career as a designer. After decades working in a sparkling, diamond-filled workshop and having been described as one of the best artisans in Valencia, Antonio decided to team up with his daughter, who had recently moved to London, to create a brand together and try to conquer one of the most vibrant cities in Europe with their youthful designs and incomparable attention to detail. AB Antonio Bayona infuse their collections with a youthful twist, capturing a look which offers sophistication and style. Every single piece is individually hand-made by Antonio, guaranteeing the quality that his customers have come to expect and love. The AB collections are not a line of mass produced trinkets but individually hand crafted silver pieces; a fusion of artisan jewellery-making and the influence of young designers. The finishes and details are meticulously applied to give a timeless collection whose quality and design shine through. Different collections have different price points starting from £47 up to £87 for the best-selling collection. AB Antonio Bayona can be found in a store in Shoreditch, one in Islington and one in Hackney and the expansion towards west London will soon start. Celebrities like Jessie J have been seen wearing AB on the front cover of Event Magazine.