Since its pilot collection for the FW 2010 season, au jour le jour achieves a top positioning in the best italian stores, who recognized a very strong identity , a focused distribution strategy and the “made in Italy” flavour ofthe finishing. Au jour le jour woman is international and takes her inspirations by the european metropolitan looks; lives fashion day by day, ironically, fitting the modern tendencies to herself and living fashion without being victim but feeling cool in every moment of the day.
