It seemed simple enough…as shoppers we couldn’t help but feel as though retailers treated jewelry as an after-thought, a fact that was apparent by the shopping experience. So we set out to fix it. How do we do it? We strip out the overhead and source our product directly, to avoid any middleman mark-up. (Did you know most retailers mark jewelry up as high as 20x above cost?) But our access allows us even more flexibility than just price: we work closely with our suppliers to introduce new product on a constant basis, and to tailor our selection based on real-time feedback we get from shoppers. When you talk, we listen. Browse new arrivals weekly, not seasonally, based on what you want to see.
