Beautiful Soul London is a British, luxury womenswear label, based in London's Notting Hill, founded by British fashion and textile designer Nicola Woods in 2011. The label effortlessly dances the tightrope between strength and delicacy; the elegant wardrobe of a new romantic Britain. It is appreciative of quality, respectful of heritage and British craftsmanship and unapologetically feminine. The charming aesthetic that Beautiful Soul London adheres to is one which is at once nostalgic and forward-thinking, assertive and whimsical, classical and constantly evolving.
Floral prints are Beautiful Soul London’s inimitable handwriting and the signature prints are created by Nicola Woods and are inspired by the quaint simplicity of happy childhood memories; cherished stories told by grandparents, picking flowers in our mother’s garden, dripping ice cream under a hazy summer sun, the crisp scent of early autumnal mornings in the English countryside. When inspiration stems from a place of such fondness, it dances through the fabric itself, and imprints its spirit on the wearer. With uplifting feminine prints and a complimentary colour palette balanced against classic, wearable silhouettes to create a timeless, evolving style.
The Beautiful Soul London story is travelling across the globe, garnering respect and admiration from international admirers, supporters and friends including Pippa Middleton, Kristin Davis, Taylor Swift, Katy Perry, Livia Firth, Amber Valletta, Pixie Geldof and Erin O’Connor to name a few. The brand has also gained recognition for its creative, intelligent and open-minded approach to design and has attracted vast media attention through involvement in London, Milan and Paris Fashion Weeks and is stocked internationally in high-end boutiques and department stores.