In 2005 Pharrell Williams, one half of the Grammy winning production team The Neptunes, along with his manager Robert Walker, partnered with Japanese fashion icon Nigo (founder of the highly successful A Bathing Ape / BAPE brand) to launch two lines of luxury clothing, BILLIONAIRE BOYS CLUB and ICECREAM. Pharrell is one of the most successful and prolific music producers of his time, producing and appearing as a vocalist on hits for artists such as: Madonna, Beyonce, Justin Timberlake, Gwen Stefani, Jay Z, Usher, Janet Jackson, Nelly and Snoop Dogg. Pharrell has also become a fashion icon in his own right, named Best Dressed Man of 2005 by Esquire magazine, he was the face of a 2006 advertising campaign for Louis Vuitton and collaborated with his partner nigo to design a line of sunglasses for Louis Vuitton. In 2007, Pharrell, along with camille miceli to design a highly regarded line of jewelry for louis vuitton. Pharrell is considered to be an influential part of A Bathing Ape’s enormous success in the United States. The BILLIONAIRE BOYS CLUB and ICECREAM brands are focused on high-end luxury sportswear. The lines consist of T- shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories. All of the items are produced in very limited quantities, using only the highest quality materials and are manufactured in Japan. Our smaller sizes are cut with our female customers in mind, and there are plans to launch a women’s line in the near future. The brands are known for their unique style, incorporating bright colors and innovative patterns, influenced by classic design and vintage style. The brands are credited for the introduction of the “all over print” sweatshirts, however they have moved away from that early look, forging ahead to set new trends. BBC opened its first Flagship store in Tokyo, Japan in 2005 and opened two more stores (New York and Hong Kong) in the fall of 2007. The brands are very exclusive and are only available in approximately forty stores worldwide including Barney’s New York flagship and Co-Op stores, Fred Segal in Santa Monica, Colette in Paris, and other high end boutiques around the world. BBC and ICECREAM’s customer base is largely male, between 16-30, however the clientele is very diverse, from college students to corporate executives, professional athletes, actors and musicians, the unique style and wide variety of the lines draws people from all walks of life.
