Blue Inc is one of the fastest growing UK based retailers in the young fashion market, with an expanding overseas and internet business. The Group offers affordable, fast fashion with a unique product design. A clear market niche has been identified by the Company, which has been backed up by independent research, with few direct market competitors. The Group has a strong mens and boyswear range and is developing its womenswear ranges and appeal following the launch of a collection in 2010. The Blue Inc brand vision is ‘Style and Value for the under 25’s’. The Group currently operates from 240 stores in the UK and 5 stores overseas, under two retail fascias: Blue Inc and Officers Club. The Group has created and developed a number of brands including Twisted Soul and Industrialize, which are gaining a following in their own right, expanding the Blue Inc and Officers Club audience. These brands are sold in stores and online, in addition to selling other third party branded goods.
