Chopard has remained a fully independent family firm to this day. Running and developing a company such as Chopard could not be done without a precise and rigorous set of governing principles. Over the years, several corporate values have emerged, all firmly rooted in the family spirit. They form the "backbone" of Chopard. Endowed with a code of ethics nurtured by common sense and loyalty, the Chopard company has been steadily and serenely forged... since 1860. INDEPENDENCE In harmony with its past and with Chopard's pragmatic philosophy, independence is the primary value of this House. It explains why production has reached such a high degree of vertical integration.
