Design, Quality and Utility are the three core brand values cited by HIGH's British designer, "modern couturier" Claire Campbell, who is recognized as a leading creative talent in contemporary clothing design. A breath of fresh air in today's fashion scene, HIGH aims to create contemporary classics over transient fashion, and clothing design for everyday use over occasional wear. As Claire Campbell says "The women's clothing and accessory collections designed for HIGH exude a quiet elegance and wealth of tradition that is communicated when clothes work and become part of a person's life“.The starting point of these multi-purpose, functional clothes and accessories is a great respect for tradition and craftsmanship, for beauty born of utility. Looking back to original, hand-stitched, soft-wearing clothing, the HIGH collections turn clothing essentials into contemporary classics for everyday. Claire Campbell has aimed to create functional yet sophisticated everyday couture garments with a human touch; clothing modelled by hand, with attention to detail. “We use good quality ingredients to make clothes people will want to wear and use”, says Campbell, “like bespoke clothing for everyone“.Both the tailored line, HIGH, and the casual line, HIGH USE, embody the brand’s guiding principles of high design, high utility and high quality. “Today, the edges are blurred between casual clothing and formal dressing. There are no longer any rules to limit these two categories from being combined and this is the essence of contemporary dressing“, explains Claire Campbell. HIGH is a brand with a strong identity, that will resist the vagaries of passing fashion. With its lightness of touch, HIGH is a new and original expression of contemporary casual chic.
