HIPANEMA come into being after two Parisian girls met in Rio. Inspired by colors den during their travels, the two young blondes from Paris decided to bring back some Brazilian glamour in their suitcases. Apart from being the "must have" of summer 2012, the HIPANEMA bracelet is a revolutionary concept for all fashionistas wearing trinkets on their wrists. « I love wearing lots of Brazilian bracelets but having to tie and untie them one by one till they break became a bore » says Delphine. « After a couple of years it becomes difficult to keep wearing the old discoloured ties and it's not easy to match them with ones wardrobe » replies Jenny. This is how it all started… The very chic magnetized clasp offers a great alternative to the holiday bracelets. The Brazilian ties go from being a post-holiday drag to being a real ethnic fashion accessory which livens up our urban wear. Made from pearls, seashells and multicolored thread, the HIPANEMA bracelets come in 8 different models. The ribbons from Bahia mix with the legendary Copacabana bracelets and the quartz stones with various seashells. These cuffs can be worn double or triple. The more the merrier ! ------------------- After having successfully launched Hipanema brazilian inspired bracelets, the two young founders and designers, Jenny and Delphine are thrilled to announce the launch of Amenapih, their Ready to wear collection. Amenapih core values are ethnical, colourful, surprising and adventures. These values create a seemless transition to the colourful beads and unexpected mix match of the jewellery line Hipanema. The A/W14 collection will feature embellished collars and shinny trims, delicately hand stitched on hats and gloves. Amenapih's first collection is very much inspired by the film 'Les Petrolleuses' . Precious coats, pompom dresses, folky gloves, western hats, printed trousers and shinny clutches take the collection into the wild unknown world of Amenapih. "The idea to launch a ready to wear line collection became obvious very quickly" says Delphine, "our bracelets are already more than jewelry You can feel the textures and the idea of the garments coming through" explains Jenny. Hipanema's magnetic bracelets are being sold in carefully selected jewelry shops and concepts stores around the globe. Within a few months Hipanema's has managed to grow from France to 35 countries. "We only want to design what we like, the idea is to have fun and offer a little wardrobe for the Hipanema's girls" adds Jenny. Amenapih will launch exclusively in France the W13-14 season, dedicating the first collection to our core french consumers. The future collections will be shown worldwide. Does a brand need to go launch a ready to wear collection to confirm its success? "We are not launching a fashion brand, states Delphine, we live through envy, we exhausted our vagaries. HIPANEMA / AMENAPIH is beyond fashion, it is a life style : Pars/ Rio / NYC / Shanghai - move, enjoy,
