ICHI is feminine fashion for the vibrant, sensual and sophisticated city girl. The ICHI girl is a step ahead of ordinary fashion. She is independent and mixes and matches regardless of rules and traditions. That is why she adores ICHI’s designer fashion; its cheerful mixing of styles, its new ways of combining fabrics, shapes and colours and its playful print universe. The unmistakable ICHI spirit perfectly expresses who she is.
