Ichiban Clothing is a British streetwear label which encompasses and explores street culture – diversifying it for its range of apparel. Ichiban in Japanese means to be “number one” or “best”. Ichiban like to highlight the brash hypocrisy of our consumerism but also the simple childlike addiction we have to nostaligic imagery. Using irony and iconic imagery along with original graphics, Ichiban creates the individuality for the apparel owners that Ichiban thrives on producing. FTTK
