Hailed as the most significant make-up launch in over twenty years, independent, British make-up brand Illamasqua brings truly professional make-up to the High street for the first time. This make-up brand, that empowers people to express their individuality, has been making a scene in London since its launch in November 2008. The product of a heady mix of influences; from its roots in the dark and illicit 1920s Berlin club scene, to a rich heritage in the manufacture of make-up for film and theatre, Illamasqua takes it’s inspiration from members of the ‘alternative scenes’ for whom self-expression is paramount. Champions of creativity and fighting against injustice wherever we go, our highly-pigmented, long lasting products provide consumers and make-up artists alike with the products and inspiration to ensure they can express themselves, whoever they are and whatever look they want to achieve. After debuting in Selfridges Oxford Street, in the biggest retail space ever awarded to an unknown brand, Illamasqua can now be found in the best retailers in seven territories across the world including the USA, UAE and Australia and South East Asia.