IF LADIES is the Loud, eye-liner obsessed crazy unicorn that hangs out in front of your local convenience store. You don’t want to look, but you can’t stop staring and wondering: Where did it come from, and why am I strangely attracted to it? We're a mythical beast that’s a mix of reckless love, attention whoring, and adventure hunting, created by necessity from the designers who birthed it from their creative brain-loins. Our fashion’s the stuff of dreams and nightmares, giving that insolent kick to fashion to move it forward.
