Just Trade was founded in June 2006, initially to provide a route to market for Zoe Creations, a struggling fair trade project in the shantytowns of Lima, Peru. The company was born out of first hand contact with real people in the developing world and the recognition that in order for such projects to be sustainable they need a long-term route to market for their goods. Combining traditional craft skills and materials with expert knowledge of contemporary jewellery, we have developed ranges of unique, characterful pieces with strong appeal in the European market. From exquisite crocheted silverwork to beautifully carved tagua pendants, our distinctive products are made with care and skill from locally-sourced and ethical materials where possible. We work collaboratively on the design of our products with the artisans who make them. By teaching the fundamentals of design, we give the artisans that we work with the tools to take an active part in the product development process, encouraging a sense of pride and ownership in their work. We believe this collaborative approach makes for better products, and a happier, more fulfilled workforce. Together, these make for a sustainable business model. Plus, it’s fun. We organise competitions (what better way to find the perfect design for a crocheted bee?), and encourage the artisans to try new things and come forward with their own product ideas. New skills are learned and shared, enabling the projects to grow as knowledge spreads among the communities.
