In 2009, Mads Ziegler, co-founder of Kranz & Ziegler, started forming the splendid adventure of a unique and personal jewellery collection. The thought behind it, was to create a piece of jewellery that let every person tell their own personal and STORY. The centre of the STORY was to be detachable elements, that represented special occasions and life milestones to the bearer. The jewellery collection was to be known as STORY.