“...as a long-time pro rider I’ve learned that heart will only take you so far. To maintain progression, therefore, you have to seek out the marginal gains. Those small calculations and micro details that make the difference. Be it a turn less in cadence or the choice of stitching on your jersey, multiply those factors by the sort of miles I’ve covered in my career and it will transform your overall performance. That is why I created Le Col, to develop kit so good, so fit for purpose, it’s one less detail to think about.”
