For Le Specs’ second sensational partnership, we’ve teamed up with pop culture creatives Craig & Karl. Australian ex-pats Craig Redman & Karl Maier live in different parts of the world, New York and London respectively, but collaborate daily to create bold work that is filled with simple messages executed in a thoughtful and often humorous way. “Growing up as children of the ‘80s in Australia, Le Specs and the classic French flag branding were indelibly etched into our collective memory.” design duo Craig & Karl recall. “Extremely iconic and at once both strangely exotic and brazenly Aussie.” For the collection, reality bends into fantasy with graphic frames inspired by hand-drawn squiggle lines. A novel play on keys with keyhole detail between the eyes further emphasised by arms that resemble keys, hint at a world of hidden messages and secret codes. Stripes and polka dots sit harmoniously alongside luminous colour combinations of peach, mint and citrus superimposing a fun new reality onto the classic shapes of the range.
