we are > a solid, 4-person nucleus + an large network of collaborators, which includes industrial designers, visual and graphic designers, biomechanical experts, conceptual and fashion designers, material investigators, photographers, and tech geniuses. our headquarters > are everywhere. we were born in Europe and quickly expanded in all directions. our passion > thinking, drawing, creating functional hybrids for the 21st century. we investigated what the real purpose of footwear is by analyzing shoes and re-imagining their design from scratch. once we had all the necessary ingredients, we set out to balance it out with the right aesthetics and an impeccable technical finish. how we do it > analysts who extract data on the use and consumption of our products and how they can be improved + industrial designers and specialists in the biomechanics of the foot + working hand in hand with our factory in order to investigate new processes and materials + listening attentively to feedback from our fans in order to adapt to their needs. we like > purity, less is more, functionality, simple ideas executed well, excellent results, comfort, contemporary design lines, viruses, crowd psychology, the spread of infections, technology, the century we live in. death to > retro, cheap but expensive, expensive but cheap, bad ideas carried out badly, the unnecessarily baroque, lack of personality.
