Design with a philosophy of integrity and personal style. Keep it original, sophisticated and playful. Fuse fashion and function. Be forward thinking, yet hold onto all things good from bygone eras. Celebrate uniqueness. Harness confidence. Expose inner beauty. Encourage our philosophy that the exquisiteness belongs to the wearer, not the label. Be a little unconventional. Celebrate our wins and not dwell on the losses. Remember who we are. Reluctantly admit when we're wrong. Adjust, grow, daydream. Disregard trends - trust in self. Introduce new concepts. Mingle. Be inspired by like minded creatures and eat chocolate every Monday. Surf - no matter how bad we are! Love and respect fellow Mother Nature. Acknowledge our customers and share our success. Say yes! Love the ride. Make it happen. Inspire. Re-create. MUTHER OF ALL THINGS is born from the desire to create WET FASHION for the modern day surf diva, drawing on inspiration from their surf culture lifestyle and home town Byron Bay.
