Outsider was launched in 2009 with a mission statement that set the scene “Ethical fashion should just look like fashion”. Whether you call it Eco, Ethical, Sustainable, Green, Slow, Conscious or Responsible – ultimately it’s about creating and designing beautiful garments with a thoughtful approach. OUTSIDER garments can be worn and loved season after season. Good clothes do not go out of fashion. We are inspired by the items that have been in our wardrobes for years - because true style is timeless, not transient and throwaway. Our versatile day-to-evening pieces are made to the highest quality, designed to last and be loved. We don't want to preach about ethics to our clients we simply want to create the solution for them. People want fashionable clothes and they should be able to buy them without worrying about the impact on the world. We are creating an alternative, an ethical and sustainable choice that does not compromise on design or quality. Outsider styles have found favour with actresses Elizabeth Moss and Emma Thompson, as well as Livia Firth of Eco Age. We also count numerous creative professional women among our fans and we love to showcase them through our blog. OUTSIDER often refers to one identified as on the periphery of social norms, one living or working apart from mainstream society, or one observing a group from the outside. OUTSIDER is a result of several years of working in the conventional fashion world where the big brands would prioritize making money over all else. Is it possible to run a successful company and still have a heart? Yes, with determination and strong beliefs anything is possible. It just takes one OUTSIDER to make a difference.
