PAISIE WAS FOUNDED IN 2010 AND IS A CREATION OF TWO CENTRAL ST MARTIN'S GRADUATES KATE AND VICKY. BOTH DESIGNERS WORKED FOR LEADING FASHION BRANDS BEFORE SETTING UP PAISIE TO FILL THE GAP IN THE MARKET FOR DESIGN-LEAD YET AFFORDABLE INDEPENDENT LABELS. MANY OF OUR CONTEMPORARIES HAVE GONE ON TO SET UP OR WORK AT LUXURY LABELS, BUT WE HAD A VISION FOR CATERING TO THE PRICE-CONSCIOUS MARKET THAT ALSO REQUIRE DESIGN AND QUALITY. WE BELIEVE THAT A CONSCIENTIOUS ATTITUDE IS THE WAY TO ACHIEVE EXCELLENCE. PAISIE’S BRAND PHILOSOPHY IS TO NEVER COMPROMISE ON QUALITY. EVERY PIECE OF OUR DESIGN IS WELL-CUT WITH ATTENTIVE PATTERN MAKING SKILL, WELL-CARED WITH CONSIDERATELY CHOSEN MATERIAL AND WELL THOUGHT WITH GREAT AMOUNT OF ATTENTION TO EVERY DETAIL. WE UNDERSTAND THE IMPORTANCE OF CREATING A FULL COLLECTION WITH EASY MATCHING PIECES, WE WOULD LIKE ALL WOMEN WHO WEAR PAISIE TO FEEL GOOD AND STAY STYLISH, EFFORTLESSLY. WALK THROUGH THIS GARDEN, SMELL THE FLOWERS, ON THE WARM SUMMER’S DAY. PAISIE’S SS14 COLLECTION IS A FRESH BREEZE IN THE SUMMER GARDEN – WHEN THE SKY IS BLUE, THE CLOUDS ARE WHITE AS SNOW IN SHAPES OF GOD’S MAGNIFICENT CREATION. CHIFFON IS EXTENSIVELY USED IN OUR COLLECTION TO CONVEY THE FEATHERY SENSATION WHEN THE WIND PASSES BY THE FLOATY DRESS. BLUE AND WHITE GARDEN PRINT IS APPLIED TO EMULATE THE REFLECTION OF THE BLUE SKY DASHING UPON THE GARDEN. FLORAL PRINT AND PASTEL COLOUR ARE INCORPORATED TO DEMONSTRATE THE GORGEOUS COLOUR OF ALL THE BLOOMING FLOWERS, WHEREAS THE INTRICATE LACE IS USED TO RESONATE WITH THE PATTERN OF THE GRASS GROUND IN THE DISTANT VIEW AND BEYOND. EMBROIDERY BIRD AND SQUIRREL DESIGNS ARE ALSO EMPLOYED IN OUR TEE SHIRT RANGE TO COMPLETE THE JOY OF THE WALK.
