Ruby+Ed began in 2001 to serve a niche market by creating beautifully made ladies slippers, and stems from a desire to create beyond the generic mass-produced styles available. Gradually the brand has expanded into ladies clothing and accessories, and also offers accessories for men's and kids, to develop an overall lifestyle brand that embraces a passion for more bespoke and considered pieces. Today the brand is sold in over 400 independent boutiques, department stores and luxury retailers internationally, including Harvey Nichols, Liberty, Harrods and Selfridges.