Schöffel develops to be one of the leading manufacturers of skiing and outdoor clothing in the German-speaking countries and also throughout wide parts of Europe plays a leading role as premium brand. The corporate group splits into the brand Schöffel and Professional Wear. Stringent concentration upon the clothing portfolio and the family-held company structure, quick and short-term decisions allow to massively invest TV-marketing. This is considered to be the crucial element for success of the Brand.
