Shellys London captures of-the-moment style by being at the heart of cultural and social movements as they intersect with fashion. Shellys first emerged in the late 1940s as a small family-run company. Combining expert craftsmanship with innovative design, the brand was made available at a small number of stores scattered across London. From its small scale beginnings, Shellys London gained status by tapping into the styles and attitudes of London’s ever-changing youth culture. Rooting itself in the moods and movements of the new, Shellys worked its way to the forefront of fashion. Shellys was the very first brand to introduce platform shoes and Chelsea boots to the women of London in the ’60s; the exclusive supplier of footwear for pivotal Mod band The Jam in the late ’70s; and the trailblazing collaborator with designers Katherine Hamnett, John Richmond, Vivienne Westwood and Jean-Paul Gaultier in the ’80s. With each new decade, Shellys London led the charge as an enduring name in on-point avant-garde style. Today, Shellys London brings together counter-culture, youth and fashion, with style that is not so much about a time or a place: it’s about an attitude. The collection is approachable and unique; historically significant but fully embedded in the present. Shellys offers carefully curated footwear that’s designed for the girl who colours outside the lines. Always with an eye to the latest and greatest movements in music, art and fashion, Shellys London is about connecting the dots between personal style and the trends that capture the spirit of today.
