STRIDERS EDGE Striders Edge creates beautiful and functional sportswear for women. We continuously push the boundaries by marrying style and luxury with technical innovation. Our products address functionality, quality and impeccable style for women. Created with premium performance fabrics and manufactured to the highest standards to execute technical garments with soft hand feel and wearability, designed to dress the fitness lover, run enthusiast, and avid hiker. We will also be launching Yoga and Pilate's wear in June 2013. Founded by Katy Biddulph - a sports enthusiast, outdoors lover and former SweatyBetty sports clothing designer. THE NAME Striders Edge is named after the great knife edged ridge called Striding Edge that flanks with Helvellyn in the Lake District. Its stunningly beautiful with its challenging approach and sheer drops either side. It represents our gritty brand spirit and beautiful British design perfectly. We didn't want to be another women's brand with a tongue in cheek name, we want to empower and celebrate women who do sport. BRAND ETHOS A need and desire for authoritative, innovative and statement performance activewear specifically designed for the female. Adventure is our passion and we live for fitness and the incredible outdoors. We work our bodies hard and seek authoritative innovative apparel that stands up to the elements and is designed with a note to style through a female specific fit whilst truly remaining performance focussed.