The White T-Shirt Co is a story of two partners with a shared goal. A white t-shirt is a classic wardrobe staple, but our ‘perfect white t-shirt’ proved surprisingly difficult to find. Perfect to us means no compromise. It means an equal balance of ethics and quality and that’s where the difficulty seemed to lie. Until we met Green Cotton. A GOTS certified pioneer in sustainability Green Cotton were the first company in the world to go organic way back in the 80's. We talked, we designed, tested and refined and after endless fittings this is our journey so far.