Founded by Jeffrey Lubell in 2002, this Los Angeles-based brand broke the 5-pocket denim standard with their innovative designs, specialty fits and custom washes. Their styles have strong personalities, and it’s all in the name. Cameron, Nikki and Halle are just a few of the personas you can embody – expect bold looks inspired by the romance of denim's 140-year history, as seen in Vogue and Grazia.