ABOUT WHY? The concept Urbanears is spawned out of a number of ideas. Some that formed the project but just as many that came along the way. Primarily, there seemed to be no manufacturer of headphones out there that shared our belief in what headphones are and how they are used. Our passion is to make headphones with a profound understanding of how they are used, worn and why. Our vision is to add a number of elements to the concept of performance. Beyond the obvious sound rendition we have a vision of making headphones that feel more like clothes than chromed plastics. We design headphones with respect to what they are expected to be, but with great attention to the details. An Urbanears headphone is always describable as a classic headphone, rather than a bold design statement redefining the product category. We spend much time making our headphones affordable. Still we want each product to always come with a little extra functionality you wouldn’t expect. And deliver great audio as well as ergonomics. Equally important, we work hard at making Urbanears available in a store near you. The evolution of music formats has allowed you to carry your full collection in the pocket. Music has migrated from designated players into cell phones. It just seems stupid not to add a microphone and a remote, allowing you to pick up calls and communicate. We try to make your Urbanears function with the most possible devices out there. WHO WE ARE Urbanears is a collective out of Scandinavia, motivated by a common interest in global relationships and shared involvement in the relevance of the living brand. Urbanears promotes a deeper connection to color, form and people while providing the freedom to transcend individuality and unify the sound experience. WHO WE THINK YOU ARE Much more important than anything else, we make Urbanears for you. We know for a fact that you are carrying a few weeks worth of music in your pocket, or maybe audio books, language courses or simply a radio receiver. Statistically you are a city dweller going back and forth to work or school, sit at your desk, walking, riding your bike, running, traveling or just vegetating – all to the sound of your carefully chosen soundtrack. However, just as likely you live in a remote forest, it really doesn’t matter. We are convinced that you would consider the aesthetics of any type of hat before you bought it and that you feel the same way about a headphone. We do not use large scale surveys or consumer interviews but rather think that you are much like us. Sharing the same daily routines and needs. Urbanears is not intended for any specific sub culture, age group, sex, religion, race or nationality. Rather, we make headphones for anyone who is inclined to listen to music, no matter what kind.
