Founded by designer Annette Cannock in 1999 Wish is an Australian fashion favourite. As a child Annette dreamed of creating glamorous movie star gowns. Today her designs are found in the wardrobes of celebrities around the world. Annette first sold her designs at the Sydney markets. Now you can find them in hundreds of the country’s loveliest independent boutiques as well as Australia’s flagship department stores Myer and David Jones. Wish also has a place in fashion forward boutiques throughout Europe and the US. Wish produces a new collection eight times a year ensuring that the latest fashion is constantly reaching our stockists. Wish is well known for its eye-catching campaigns and for working with stunning, world-renowned models. Lara Stone, Abbey Lee Kershaw and Iekeliene Stange have all lent their image to the brand as has TV star Katrina Bowden and Hollywood royalty Dakota Johnson. As if Wish wasn’t enough, Annette has also has created a sister label: the glamorous red carpet brand Truese.