Y.A.S holds a passion for meticulous tailoring and refined silhouettes. Driven by this ethos, the brand was born in 2010, where an aspiring team of professionals shared an ambition to create superior fashion fused with individuality. The Y.A.S philosophy is clear in the brand’s design approach that centers on the creation of well-crafted iconic pieces, combining feminine allure with understated edge. Anchored in this mind set, Y.A.S each season presents a collection of on-trend yet enduring classics. The Y.A.S girl seeks statement fashion to match her personal expression and radiance. She has an aura of independence and a vibrancy that is perfectly reflected in her fashion choices. First to every trend, she fronts a new beginning of contemporary fashion through her own vision of genuine style. SIMPLY Y.A.S In 2013 Y.A.S was extended with SIMPLY Y.A.S that offers superior daily wear at affordable prices. Founded on the Y.A.S DNA, SIMPLY Y.A.S focuses on quality, be it in design or feel, and concentrates on commercial trends and the creation of timeless classics that live beyond the season. SIMPLY Y.A.S is carefully designed to complement the Y.A.S main line, whilst accommodating the style conscious woman’s desire for modern essentials to complete her everyday look. With progression and versatility in mind, pieces are offered in a spectrum of colours, which makes SIMPLY Y.A.S the vital foundation of any wardrobe. hvid-ramme1
