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£190
Founder Jean Touitou launched A.P.C. in 1987 out of frustration at not finding the perfect pair of jeans, and this mid-blue Martin straight-leg design is part of the brand's established denim offering. They're made from recycled cotton with belt loops, five pockets and fasten with an easy zip. Style with a sweatshirt and short jacket to spotlight the printed text at the back – a nod to the label's birth year.
Loved for its subtly-branded, pared-back aesthetic, A.P.C. has been at the vanguard of Parisian chic for over thirty years, well before it hit the mainstream. These are seasonless staples that will stand the test of time, and always look effortlessly cool.