£140
Adorning everything from beanies and T-shirts to the Awen tote bag, Acne Studios’ signature motif is more linked to the brand’s DNA than you’d know. Stamped against the shell exterior of this generously sized tote, the face logo was sketched by founder Jonny Johansson in 2017 and is a depiction of an ordinary citizen from the brand’s home of Sweden, who Johannson states, is “neither happy or sad, but somewhere in between” or as the Swedes would say, Lagom.
Swedish design collective ACNE was founded in 1997 by Jonny Johansson. Initially specialising in jeans the brand now is a byword for modern classics infused with Scandinavian cool as seen in the likes of Stella and Elle.