Fierre Logo-Print Cotton-Jersey Sweatshirt

There’s no need to contort your neck to read the moniker stamped on to this sweatshirt, allow us to tell you instead. Each season Swedish label Acne Studios works its logo onto clothing in new ways, this season it’s literally been turned on its head. Spun from cotton-jersey, it’s cut to the brand’s signature slouchy shape (try saying that three times fast) with dropped shoulders. Pull it on with denim and an oversized blazer.

• 100% cotton

Swedish design collective ACNE was founded in 1997 by Jonny Johansson. Initially specialising in jeans the brand now is a byword for modern classics infused with Scandinavian cool as seen in the likes of Stella and Elle.