Isabella Organic-Cotton Briefs

Araks’ peony-pink Isabella briefs are made from soft organic-cotton jersey, reflecting the label’s fusion of femininity and comfort. They’re crafted in the USA to a low-rise waist and full-coverage back, then finished with a traditional picot trim.

• 100% organic cotton

Shortly after launching her eponymous lingerie label, Araks Yeramyan made the famous briefs worn by Scarlett Johansson in the opening scene of Sofia Coppola’s Lost In Translation. Her obsession with colour and detail has kept the brand on an upward trajectory, incorporating swimwear and sleepwear, and staying true to Ararks’ vision of everyday luxury.