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£60
Araks' light pink Tove briefs are crafted in the USA by local female-owned businesses in keeping with its pledge to sustain local communities. Each pair is made from lightweight mesh with smooth silk-blend satin inserts, then fitted with an elasticated waist.
Shortly after launching her eponymous lingerie label, Araks Yeramyan made the famous briefs worn by Scarlett Johansson in the opening scene of Sofia Coppola’s Lost In Translation. Her obsession with colour and detail has kept the brand on an upward trajectory, incorporating swimwear and sleepwear, and staying true to Ararks’ vision of everyday luxury.