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£105
British designer Bella Freud made a name for herself with her tongue-in-cheek jumpers, but her irreverent slogans aren’t limited to cosy knitwear at her eponymous label. This new-season T-shirt, made from a heavy organic cotton blend, is shaped to a familiar short-sleeve silhouette that’s playfully offset with metallic-lettered ‘Sugar Cube’ text at the front. We’re pulling ours on before stepping out to explore the British capital.
Bella Freud has been making waves in the fashion industry since 1990. With her playfully embroidered signature sweatshirts and iconic jumpers, her eclectic and unconventional style has made her a cult favourite.
'Made with 82% organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic.'
