Say hello to his new favourite jeans. We've hand-finished them to add a vintage feel and popped in some cool selvedge detailing that looks great when the cuffs are turned up. The super-durable fabric and classic fit mean they're ready for anything.
Dressing the whole family, quintessentially British brand Boden is loved for its tried and tested formulas and unmistakably upbeat style. Find everything from everyday basics to evening outfits.