Brand-Appliqué Crewneck Stretch-Cotton Jumper

You'd be forgiven for thinking that British brand Burberry had forgotten all about its heritage of checks when looking at this relaxed-fit jumper – after all, the cotton crewneck is devoid of any archive motifs. Instead, there's a simple brand logo stamped pride of place at the chest as a reminder of the label's icon status. Shaped with dropped shoulders, this is the kind of piece you'll be throwing on when heading into the capital city. Next stop? Bond Street.

• 85% cotton, 15% elastane

Creators of the wardrobe staple that never goes out of style, Burberry has been a leading voice of fashion innovation since its Basingstoke beginnings in 1856. From the early invention of gabardine to its 1990s fashion re-birth, Burberry has always declared its character in a resolute voice, with an artful approach to heritage style.