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£520
On a list of brands that seemed most unlikely to end up on the wish lists of hypebeasts, Burberry was once near the top. That was until Riccardo Tisci arrived and shook things up. For SS22, the label spins the Poulter hoody from a super-soft cotton jersey to a familiar, oversized shape, emblazoned with the British house's namesake and HQ address – as a nod to the label's heritage.
Creators of the wardrobe staple that never goes out of style, Burberry has been a leading voice of fashion innovation since its Basingstoke beginnings in 1856. From the early invention of gabardine to its 1990s fashion re-birth, Burberry has always declared its character in a resolute voice, with an artful approach to heritage style.
