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£10 £25
This soft-cup bra is made from stretch jersey in smooth pima cotton. Designed with a contrast lace front, it has boning at the sides and a wide, adjustable hook-and-eye closure at the back.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.