£40 £79
This pleated dress is made from crisp cotton poplin with a pleated panel that gradually fades towards the hem. A straight, sleeveless cut that flares at the hem, it has a round neck, a concealed back zip fastening and discreet side-seam pockets.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.