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£49
An updated classic, this polo shirt is made from a cotton-blend knit with a tactile towelling quality. Coming in gently at the waist, it has a colour-block collar and tonal buttons at the front placket.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.
As featured in ‘Fashion Honestly’. 30 April 2018.