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£420
Erdem Moralioglu is best known for his lavishly blooming ballgowns, so his first menswear collection took many off-guard. The designer, however, had "always thought about it", and his characteristically deft debut collection is the result. Of course, florals are first on the agenda, starting with the Philip shirt. A boxy button-down cloaked in garlands of verdant foliage, it's the closest he'll ever get to a Hawaiian shirt, and all the better for it.
London based designer Erdem Moralioglu’s philosophy is to focus on the silhouette, proportions and timeless styling. His pieces feature in the publications like Grazia and Elle.
