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£1490
We couldn't help but notice Fendi's newfound approach to logomania this season. Scaling back its over-the-top prints, the Italian label shrinks down its signature double F logo to lilliputian proportions before stitching it all over this shirt. Swathed in the geometric motif, it's crafted from a soft cotton-blend that feels like the more refined cousin to denim and simply finished with flap pockets and a collar.
Fendi founded in 1925 is globally known for unabashed extravagance. Under the direction of Karl Lagerfeld it developed glamorous womens wear and classically tailored menswear. It consistently produces some of the most sought after ‘it bags’. See them in Vogue and Grazia amongst many others.