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£82 £205
FRAME’s blue-wash L’Homme jeans are made from stretch-cotton denim with a slim-leg fit. They’re crafted at the label’s factory in Mexico – a popular location for premium denim production due to its close proximity to LA, which means lower carbon emission for deliveries and highly skilled workers – and have hand-distressed edges and faded whiskering around the thighs.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.