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£125
With HQs in both LA and London, FRAME bridges the gap between American craftsmanship and European sartorial sensibilities. Inspired by Hollywood icons of the 70s and French style, the label cuts the slim-fit Le Sylvie jeans from denim with just a hint of stretch – so, although they fit comfortably, they don’t lose their shape. Pressed through the legs, the clean-cut, tapered style is one to be styled for strolls along the Seine, a baguette in hand.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.
