£215
The design duo behind FRAME chose LA to set up shop – a city renowned for its denim-making prowess. Couple that with its Europe sensibilities and you’ve got yourself a highly covetable brand. It’s latest drop? The L’homme jeans are a house signature, featuring a classic slim fit, complete with plenty of pocket space, this pair is imbued with just enough stretch to support you on action-packed days.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.
'Made with 97% organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic.'