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£75 £125
Frame's laid-back aesthetic is captured by classic wardrobe staples, such as this grey T-shirt. It's made from cotton jersey to a relaxed form that's shaped with a crew neck and dropped shoulders, alongside ribbed cuffs.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.